Web Site Strategy Consulting Success Stories

As a consultant, I'm asked to work with either an existing Web site, or with a new one.

Either way, we ensure that the site appeals to all of its potential markets, engages its visitors with content that positions the credibility and expertise of the business, and motivates them to respond as desired.

I achieve results with my clients on time and within budget because I charge by the project, not by the hour (with the exception of my one hour phone consult).

I really like working with decision makers who can take action based on our recommendations. I enjoy clients who "get" marketing and the Web as important and exciting, and who are creative.

Often, my insights open up wider issues around the overall strategy and marketing of the business.

Here are some examples of recent assignments:

Management Training Company

This client’s Website needed a major overhaul. It had over 500 pages of highly valuable in-depth employment law information, but wasn't generating leads for their main business - management training programs.

We identified an entirely different market for the site, which only exists online – employees looking for information about their rights. They're attracted to the site because of its high quality content, but aren't prospects for training. So we developed a set of online checklists and downloadable guides for both employers and employees. These have become a new income source for my client, as well as generating additional recipients for their mailing list and newsletter.

We redesigned the home page to allow visitors quickly to self-identify as employer / employee / media, and to be directed to the appropriate content on the site for them.

We also conducted ongoing, in-depth reviews of the traffic reports for the site, as well as the keywords and phrases entered into the internal search engine. Based on these, we identified needs for new products, programs and services by my client.

Contact me to do this for you!

National Association

This client asked me to review their Web traffic reports and make recommendations about the effectiveness of their site design and its usefulness in terms of member needs.

We discovered that their reports weren't providing anywhere near the level of information that's possible. So they changed their provider and implemented a much wider system of reporting.

In evaluating the available traffic data against their business goals, we identified a number of areas for improvement of the site, and some sections of content that may not be worth their time and resources to maintain.

We also explored a completely different home page design that would allow visitors to self-identify into their specific disciplines, and be directed immediately to a section of the site designed for them. This would dramatically reduce the amount of content on the home page, which was quite confusing, and causing frustrated visitors to leave.

Contact me to do this for you!

National Environmental Consulting Firm

This is a very successful firm, but which has to date done very little marketing, and has a poorly designed and ineffective Website. The CEO saw me present at an Executive Forum, and asked me to advise on reworking the site.

However, the marketing budget is still extremely limited. It is clear that a major challenge in this project will be to prove that the Website can generate meaningful leads and business for the company, and is therefore worth further and greater investment.

To be continued . . .