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Emotionally
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My programs are highly customized through a brief pre-event
survey asking participants about their burning
issues and questions. I also offer examples from
their responses with practical tips for improvement
(but always with a constructive approach!)
If you would like to see me speaking on stage visit The State of Nevada Governor's Conference on
Tourism, scroll down the page and click on my name.
"Emotionally Connected
Web SitesSM":
People make decisions emotionally, not
intellectually. We all know that. To sell effectively
in the 'real world', we're told to anticipate our
customers' needs, to show that we "feel their
pain",
and to respond to hidden clues in their body language
and tone of voice.
So why do most Web sites fail to create the crucial
emotional connections with their visitors which can
significantly enhance their response and ongoing
return on investment?
In this program, participants will learn:
Key strategy issues for executives and
managers:
Seven critical strategic considerations, issues
and opportunities for any company or organization with
a Web presence - whether primarily business to
business, or business to consumer. Offers plenty of
customized examples, case studies and solutions.
In this program participants learn:
Online business and marketing
strategy:
No matter how far along you are in creating your
Web site, you'll benefit from this seminar. Whether
you are putting up a Web site for the first time or
have been online since the beginning and no matter how
large or small your business is, you'll pick up
practical advice that you can put to use at once.
During this presentation, participants will learn how
to:
Online public relations
As both the media and the general population increasingly
look
for information online, your Web site should play a critical
role in your public relations and public awareness
campaigns.
There are many opportunities to enhance your positioning and
message, which in turn lead to added benefits such as
improved
search engine placement – and therefore increased traffic
and
potential revenue!
However, it’s easy to miss out on these opportunities with
hard
to find, insufficient, or outdated information.
This program will show you how to:
Creating and leveraging powerful Web
content:
Whatever your area of expertise, writing is one of
the most powerful ways to create credibility around
it. Creatively leveraged, your articles, white papers
and special reports can exponentially grow your
business both online and offline.
Learn from Philippa’s latest insights and practical
take-home techniques as she reveals the inside secrets
of her "Number One marketing strategy".
You’ll learn how to:
Interpreting your Web site metrics:
Understanding your traffic patterns is absolutely
key to measuring the success of your site - but what
do all the numbers and graphs really tell you?
After this program, participants will be able to:
Virtual interactions in associations and
nonprofits:
Online communities have the potential to offer great
benefits for nonprofit organizations. E-mail
discussion lists and / or Web-based forums allow
members to exchange best practices, Board committees
and staff can share documents, and
instant messaging is becoming an efficient
communication system.
However, vibrant communities can be labor-intensive
to create and nurture until they are self-sustaining,
“one size does not fit all”, and these applications
may not be appropriate for the demographics of your
organization.
This program explores:
Could you make your Web site more effective?
;-)
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         CyberSpeakerSM, The Internet in English, A Division of Total 'Net Value, Inc. Philippa Gamse, CMC, President P.O. Box 1427 Capitola, CA 95010-1427 Phone: (831) 325-3307 pgamse@CyberSpeaker.c om
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The Internet . . .
in English
©2008 Philippa
Gamse