Dear Philippa . . .

"When I heard you speak, I knew I had to hire you immediately!

As you know, we have numerous challenges with creating a website that generates leads for our training programs. By working with you, our marketing team has identified the areas on our site that need serious attention. Through your evaluation of our website, you provided critical input we will utilize to renovate our current corporate site.

By working with you, I have learned many new things about effective websites. For example, I must ensure our site visitors will be able to understand who we are, what we offer, and how it will benefit them. In addition, each and every page on our site must have an ultimate goal. Most importantly, all of the hard work and effort we pour into building an effective site will not deliver value to our customers if we do not monitor our visitors on a consistent basis.

Thank you for partnering with our organization. Because of your work, we are now ready, willing and able to create a new website for our employees, customers and students."

Tina Miller-Steinke, Director, Corporate Communications, Universal Technical Institute, Inc.

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