• Are there clear and measureable business goals and outcomes behind your Web site, and for each major page or section? How will you evaluate your success?

• Have you defined all the target audiences for the site, and the "languages" they speak? Do you have compelling benefit statements, testimonials, case studies?

• Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?

• How compelling are the "calls to action" on each page? Is it easy to interact with you?

How can you take your online business to the next level?

• Is your site making the best use of available technologies? How will you stay on top of online developments in your field? Are all appropriate staff involved?

• Does your content effectively position the expertise of your business? Are there media or public relations outlets that you could tap for wider promotion?

• Are you taking full advantage of "real-world" opportunities to promote your site?

• Does your business offer other services or customer support functions that you could provide online? Are there further efficiencies that you could achieve?

• Review your contact databases and your use of e-mail to support your marketing. Do you have clear opt-in and privacy policies?

Do you regularly review your Web traffic reports?